Design & Consultation Example1- Ritchie Auto Electrics Determining your sign requirements Every client has an idea how they want to see their signage . Whether it is a simple sign or mural for their residence or business, each client has an idea how they want their premises to appear to the public .Our job is to convey the image through the signage. Establishing  the ‘feel’ of the artwork is the first vital step in conveying the facade of the business or personal character. Shape and colour have a big influence. We first consult with the person and determine this ‘feel’ that is required. As an example, you wouldn’t use a ‘grunge’ font for a professional person such as a doctor or lawyer. This requires a simple and concise style which conveys a ‘feel’ of order and accuracy. A hairdresser, for example needs a style of flair but , at the same time, precision. Graphics and colour are more factors that can have a great influence on the overall effect on the viewer. ©Goodlook Signs 2012